written 8 June, 2025
published 15 June, 2025
In 1999, Thomas Friedman wrote "The Lexus And The Olive Tree", describing the fundamental global shifts after the collapse of the Berlin Wall in 1989 and the Soviet Union in 1991. Decades of rigid geopolitical economic structures disappeared, and the new reality was dominated by the rise of computers, the Internet, and cell phones. Where before, all transactions operated within the confines of "which side are you on?", now everyone was functionally connected to an unprecedented degree. Since the book was written, this connectivity has accelerated with the introduction of the first iPhone in 2008 and now artificial intelligence (AI).
With Internet access, information can be drawn from around the world and be communicated with almost anyone. Business can be conducted from anywhere that has access to shipping, and financial transactions can take place anywhere. This connectivity has given rise to web businesses that have driven long standing brick and mortar companies into bankruptcy, and allowed the migration of viable economies from urban densities to more rural communities, as long as web access is adequate.
The economic advantages of being connected have spurred countries to open their economies to the world, bringing in foreign investment, which can increase the standard of living. Countries that remain disconnected, supposedly protecting their local advantages, fall behind. Disconnection comes from inadequate Internet bandwidth and availability, lack of accounting transparency, limited rule of law, and corrupt political systems. Unfortunately, America is becoming more disconnected under our current administration.
A measure of the rapid change is computer processing speeds. Since the Berlin Wall fell, consumer computer processing speeds have increased by over 100 thousand times, and super computers are a million times faster than that. All transactions are happening much more rapidly. In minutes, you can arrange a car loan through your phone, from anywhere. Profits in the stock market can come by placing a server a few feet closer to the node, getting bids microseconds faster than the competition.
Friedman is a free market booster, so his book mostly describes the benefits from this new connected, free market, globalized world, but does identify some problems. Monetary wealth is the only measure of prosperity that is valued. Short term thinking dominates, destroying the natural world. Extreme economic inequities are on the rise.
Global finances are no longer managed and controlled by a small group. People all over the world participate, forming what Friedman calls the "Electronic Herd", which swirls around the planet, chasing the maximum profit of the moment. Being a herd of individuals, mob mentality prevails, dominated by incomplete information. It can flood into countries, turbocharging the local economy, but can be spooked, and rush out in a flash, leaving economic wreckage behind.
In the connected economy, a crash in one corner of the planet can trigger global upheaval elsewhere. The 1997 Southeast Asian crisis began in Thailand, affected other countries in the region, spread to Russia and its neighbors, and then to Latin America. Chasing profits selling mortgage backed securities in the US, using increasingly risky loans, eventually caused the 2008 economic crisis, which shook the world.
This massive interconnection is real, an expression of the basic unity described in both spiritual metaphysics and quantum physics and cannot be avoided. But our culture, historically based on the illusion of separation and exclusive gain, is under assault because actual connection has never before been such a dominant paradigm.
As a result, we are vulnerable to the limitations inherent in the human species. Many people are responsible and ethical, while others are corrupt and traumatized, but all have access to the whole world. Along with the benefits of connection, we also suffer from cybercrime, hacking, fraud, polarizing social media, and massive disinformation. News sources used to be held to journalistic standards, but now anyone can be an influencer, and AI makes fraud easier. Instead of a few channels of information, we have millions, and information overload is everywhere.
Rather than accepting all our information from "outside", perhaps we can begin to cultivate information from "inside". Inspiration is how our personality experiences the "aha" clarity coming from our internal connection with being alive. Everyone already has that access to some extent, but intention can enhance our receptivity. Balance may involve deliberately stepping away from outside information addiction, and instead cultivate practices of quiet, stilling the external noise, to hear the soft internal voice of wisdom, which is our birthright.