written 16 February, 2025
published 23 February, 2025
Like 127 million others, I watched the Super Bowl two weeks ago. While the game was dynamic, I am not a sports fan. I watched for the ads, which are a window into our culture. This year they cost a record $8M for each 30 second spot. They were well produced, included a wide variety of celebrities, and a few stood out to me.
Despite official climate denial from the White House, there were several ads for electric vehicles, including a heartfelt endorsement of an electric Jeep by a Ford. Fox News presented a moving tribute to all first responder heroes, folks who actually risk their lives to help others. Being Fox News, they also snuck in a shot of the politician wounded in the ear while making his pitch at a rally.
However, I was most impressed with the many ads supporting improved social values. One showed several groups of young children being led in multiple chants of "I am somebody". It took several tries to get everyone shouting this wonderful affirmation with enthusiasm. But as excitement grew, eventually everyone joined in. This is a powerful antidote to the cultural pressures which tend to discount most people, exhalating only the "best", without crediting the fact that we are all unique, exist, and are therefore valid humans, entitled to respect.
Another ad addressed the corrosive effect of hate. If we accept that we are all somebody and unique, then it is foolish to hate just because the other is different, since everyone is different. Only insecure people fear the other. Hate weakens the mind and body. Hate prevents us from learning anything new. From a unity perspective, hate is just self-loathing projected onto the other.
Once again, we saw the "Jesus Gets Us" ad. This seems like a no-brainer, since the Bible describes him as the son of God, after all. The more important question is: Who Gets Jesus? This year the ad was more in depth, presenting the core of Christ's teaching: love and compassion. For everyone! I was impressed that so much money was spent presenting such a message, without any of religious/economic/political complex messaging that often comes with Christianity.
For example, I recently heard a woman describe how, in second grade, her nun teacher told her she was "too sinful" to speak directly to God, and could only speak to God through a priest. This is like a grifter trying to get you to pay for something you already own. If there is anything an individual has, just by virtue of being alive, it is the internal capacity to pray and listen to inspiration, whatever form you believe that to be. The attempt to highjack that, demanding it be channeled through "proper" sources, is spiritual assault. When such rigid rules are attributed to God, violence can become sanctified.
A local example occurred in 1850, when white vigilantes, joined by members of the California military, massacred native Americans at Clear Lake. There was a cash bonus paid for the scalps, and the whole affair was justified as eradicating the "heathens", because they weren't Christian.
As spiritual power is collected and channeled, economic power increases, which must then be protected. The 2015 movie "Spotlight" portrays the 2001 revelation, by the Boston Globe, of the wide spread pedophile priest problem. The Church had covered it up for decades in order to protect the organization while sacrificing their parishioners. As a result of the investigation, over 250 priests were exposed in the Boston area alone. The problem was subsequently revealed in 100 other cities in America, and as many more around the world.
As economic power grows, so does political power. Leonard Leo, head of the Federalist Society, has selected GOP nominees for the Supreme Court for years. He is also a member of Opus Dei, a powerful organization within the Catholic Church, which is criticized for its secrecy, ultra-conservative teachings, and alleged links to fascism. In part, the chaos unfolding in America today is the result.
Against this kind religiously distorted spirituality, it was refreshing to see the simple message of love and compassion presented. Our president has stated that "fear is power". While this is historically popular, it is naive and short sighted. We are each faced with a personal choice: fear or love. One divides us, and the other strengthens us. It is your choice about how to live.